Lillie Ratcliffe is a 23-year-old equestrian, photographer and content creator who has turned sharing everyday life with her horses into a rapidly growing online career.

Already running her own equestrian photography business, Lillie began sharing her journey with her much-loved pony Bugsy online in March 2025 as a creative outlet and a way to connect with fellow equestrians. What started with simple posts quickly developed into viral content and a large online community, making content creation a significant part of her working life. Her photography career began even earlier, with Lillie starting her business as a teenager.

At the heart of Lillie’s content is 22-year-old Bugsy, whom she has owned for 10 years. Now an all-rounder turned happy hacker, their slower pace of life allows Lillie to share the beauty, humour and relatability of everyday horse ownership.

At Horsemanship Showcase: Lillie joins the Finer Forage Talk Stage to share how she became an equestrian influencer, the realities of creating content, what she has learnt from going viral and her tips for anyone looking to grow their own online presence.